Life beyond style

Skepta, Mo Farah, Harry Kane, Dina Asher-Smith, Michael Dapaah (The thing goes skrrrrra…) and more star in Nike’s latest advertising spot, declaring “Nothing Beats a Londoner.”

The three-minute clip shows Londoners being challenged by their daily environment, and rising to the occasion. The video was produced for Nike by advertising agency Wieden + Kennedy, and two creative directors for the firm – Paddy Treacy and Mark Shanley – noted to AdWeek; “Despite the star cameos, the creative flips the traditional model and holds kids up as the inspiration for all.”

Check out the spot above, and tap into life beyond style by staying posted to our @Highsnobietylife channel.

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

What To Read Next