A new book by Palace founder Lev Tanju and photographer Alasdair McLellan is a tale of friendship, south London skate history and how the label came to be the hyped mammoth it is today.
The book charts what happened after a chance encounter on a skate shoot between Alasdair and Lev's gang of rag-tag mates, the "Palace Wayward Boys Choir." Alasdair's photography aesthetic has always captured British working class life in a way that's beautiful and nostalgic; romantic without being patronizing. The Palace Wayward Boys Choir instantly sparked Alasdair's imagination, and he set about documenting it from then on.
From the south London home the PWBC all shared (dubbed "The Palace,") Lev built a label-turned-empire that brought together skate kids, streetwear disciples and fashionistas alike. Alasdair was there from the beginning: from parties at The Palace to homemade tattoos and weed-induced hazy summer days, his photographs document the rise of the brand.
The pair recently sat down with i-D magazine to chat about the book. Alistair said:
When we first met Lev told me he wanted to start a skate brand, but so far he had only made T-shirts. What attracted me to Palace was that I always think of skating as quite American, but Palace was so English. It was so different to anything that had been around before. The way they dressed was very British, it was a casuals' thing, a football terraces thing. The PWBC guys dressed like sports casuals; they didn't dress like skaters at all.
Head over to i-D to read the full interview in which Lev and Alasdair talk about why Palace was created, how it become so huge and why their shared house was so important.
When you're done, check out what people wore to Palace’s adidas Originals drop in London.