After being in contract for 30 years, today French football club Paris Saint-Germain and Nike announce the biggest sponsorship agreement in the organization’s history. PSG and Nike are now extending their partnership until 2032.
“The agreement represents a very important milestone, reflecting what the club has become on the global stage and the great ambitions we have for the future,” said Paris Saint-Germain President Nasser Al-Khelaifi. “Nike has been the club’s most faithful partner and this deal shows its firm commitment to continue with us every step of the way for many years to come.”
The deal between PSG and Nike covers the men’s and women’s football teams, as well as handball. Paris Saint-Germain, now valued at more than $1.1 billion, has won 21 trophies since 2011, in addition to 16 for women’s football and handball combined. The club currently sits at eighth in UEFA’s rankings.
“We are delighted to extend one of the strongest partnerships in all of sport,” said Bert Hoyt, VP/GM of Nike EMEA. “Paris Saint-Germain is a powerful global brand and this deal further cements Nike’s position as leaders within the football industry. We share their vision for creating a lasting legacy in Paris and beyond and look forward to serving the men’s and women’s teams, alongside more exciting creative projects like last season’s hugely popular debut Jordan kit.”
Neither Paris Saint-Germain nor Nike have revealed the dollar amount associated with the partnership extension at this time.