Nike has tapped some of Toronto’s hottest fashion-forward young creatives to celebrate the launch of the new Raptors jersey — featuring a lookbook shot by esteemed photographer Sharmarke Abdi.
The jersey, first revealed last month, features all the revolutionary athletic technology you would expect from Nike’s modern NBA apparel — material blends to aid moisture evaporation, modified hemlines for a full range of motion — but it’s perhaps on the street where it looks most at home.
In honor of its street credentials, Nike enlisted some of the cities coolest influencers and headed to spots across The 6. They included designer Ben Johnstone, rap collective CMDWN (who you can get to know right here), stylist Jaclyn Genovese, rapper Anders Ly, duo Tea Kittagucci and David Forteau, Jiko Santa Ana, Appy Rodrigues and more.
The lookbook’s photographer, Toronto-based Sharmarke Abdi, said: “I feel like this city is so small but yet so big; everyone’s following the Raptors, everyone’s waiting to see their next move. So, seeing everyone wearing these new Raptors jerseys is gonna be crazy for the city.
“We were trying [with the lookbook] to showcase Toronto in a very subtle way. They’re locations that people have probably driven through or walked through with your dog in the morning. They’re key locations where you’re like, oh, yeah, this is Toronto.”
Check out the lookbook in full above, then head over to Nike to cop the jersey by hitting the button below.
In other news, Leonardo DiCaprio wants you to eat this burger to help save our planet.
- Photography: Nike / Sharmarke Abdi