adidas has launched its “Impossible Is Nothing” campaign, with 20 different archival montages showing an intimate and unseen side to some of its most legendary celebrity partners. The films feature never-before-seen footage of Ninja, Mohamed SalahCyrill Gutsch, FRONTPAGE cover star Damian Lillard as well as Highsnobiety's favorite footballer, Serge Gnabry, and Beyoncé herself.

In her minute-long video, we see Beyoncé “finding her voice,” as a child. Footage from her early life is spliced together with more recent footage from the Formation World Tour to show how Knowles has grown as a performer while staying true to herself and her vision. Watch it below.

It's one of many biography-style films that debuted yesterday, foregrounding the three main tenets of adidas’ new 2021 to 2025 strategy; sustainability, inclusivity, and credibility. The five-year plan was unveiled in March when the German sportswear company laid out plans to be more digital, more direct, more female-focused, and more "sustainable."

Filmmakers tapped environmentalists, athletes, gamers, and musicians for their powerful credibility within their respective communities. The films, which will be released at intervals throughout the spring and summer certainly include a wide range of talent and stories — from the entire All Blacks rugby team to Tifanny Abreu, the first trans woman to play in Brazil’s professional volleyball super league — adidas is telling diverse stories with a compelling mix of footage.

The renewed focus on inclusivity (within the “Impossible Is Nothing” campaign and the company's five-year plan) follows criticism of adidas' less than inclusive corporate structure. Last year, employees within the company protested against racist internal policy and systemic problems within its corporate culture.

We Recommend
  • adidas Adilette 2024.
    adidas Has Gone Full Crocs Mode
    • Sneakers
  • JAY-Z wears a tall black beanie and grey suit with white shirt at the mea culpa movie premiere
    JAY-Z’s Style Is So Good Rivals Beyoncé — In the Hat Department, at Least
    • Style
  • Beyonce wears a white cowboy hat at the 2024 Grammy awards
    Can Beyoncé & Pharrell Lasso Cowboycore Back Into Relevance?
    • Style
  • Image on Highsnobiety
    Up to 40% off Ultraboost, Adicolor & More in the adidas Favorites Sale
    • Style
  • adidas x always do what you should do Superstar collaboration.
    Suddenly adidas' Superstar Is a Bonafide Skate Shoe
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • jay-z nike sneakers outfit
    Jay-Z's Wearing Nikes (Again)
    • Sneakers
  • Kseniaschnaider adidas sambae collab
    This Ukranian Label's Patchwork Sambas Are Next Level
    • Sneakers
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • new balance 2002R 2024 sneakers
    New Balance's Two-Toned Sneakers Are Too Good
    • Sneakers
  • Best beauty products and launches of February 2024
    Face Value: The 5 Best Beauty Drops of February
    • Beauty
  • Stone Island's Frieze LA 2024 exhibit
    At Frieze LA, Admire Stone Island's Artisanal Outerwear
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.