The iconic streetwear brand’s current plastic bogo shopping bags are instantly recognizable, however, for those of you who are unaware, the label actually produced brown paper shopping bags during its early years “(1994/1995/1996),” as pointed out by German-based creative consultancy BEINGHUNTED. The paper bag consisted of two variations with the signature box logo placed on the bottom right corner.
2019 also marks the 25th anniversary of Supreme’s Lafayette Street flagship in New York City, and fittingly, the emergence of this archive piece might indicate Supreme’s plans to utilize the same bag type once more when NYC’s plastic bag ban goes into effect by March 2020.
Additionally, more of Supreme’s archival pieces are suggested to flood social media throughout the year. This week, the brand, along with friends, family and affiliates have been posting in support, including OG Stüssy affiliate Paul Mittleman and photographer Atiba Jefferson.