Highsnobiety

LOUIS VUITTON

WHEN WAS LOUIS VUITTON FOUNDED?

1854

WHERE IS LOUIS VUITTON BASED?

Paris, France

WHO FOUNDED LOUIS VUITTON?

Louis Vuitton

INSTAGRAM

WHAT IS LOUIS VUITTON?

One of the oldest fashion houses of all time, and arguably the most influential, Louis Vuitton is a luxury French fashion house whose product range includes luggage, handbags, accessories, ready-to-wear and watches.

The label was founded in 1854 by Louis Vuitton, a French box-maker who was inspired to create his own line of luxury trunks after observing how easily British trunk-maker H.J. Cave’s square, leather trunks could be stacked and transported. Vuitton began creating hard-wearing, weatherproof trunks made from canvas, and quickly rose to prominence due to his products’ convenience when travelling by train, an increasingly popular mode of transport at the time.

Though it stands as one of the brand’s most vital signifiers today, the company did not introduce its signature monogram pattern until 1896, a response to the increasing number of copycats that attempted to exploit the brand’s success. Throughout the twentieth century, the brand continued to produce luggage and bags, introducing many of their most famous silhouettes such as the Keepall, Pappillon and Noé. It wasn’t until 1997 that Louis Vuitton began producing fashion lines, hiring Marc Jacobs as the brand’s first ever creative director. Under Jacobs, Louis Vuitton introduced its first men’s and women’s ready-to-wear collections. During his time at the house, Jacobs successfully introduced the historic French label to contemporary culture, collaborating with numerous leading figures and introducing modern approaches to classic Louis Vuitton styles.

Previous collaborations include Stephen Sprouse, Takashi Murakami and Richard Prince. In 2011, British designer Kim Jones was hired as Men’s ready-to-wear and style director, working underneath Jacobs. With his history growing up in London’s streetwear and nightlife scene, Jacobs brought an even stronger grasp of modern culture to the brand. In 2013, Marc Jacobs departed the brand, and Nicolas Ghesquiere (formerly at Balenciaga) was brought in as Louis Vuitton’s new Creative Director, with Kim Jones continuing in his previous position. In 2017, Jones’ penchant for street-level fashion was demonstrated in its strongest terms yet, when Louis Vuitton revealed a collaboration with iconic New York streetwear brand Supreme for the label’s Fall/Winter 2017 collection. The collaboration was equally iconic and risky, creating the starkest meeting of two worlds. When the collection released in July of that year, it was a huge success, rapidly selling out in every location where it was available. Vuitton’s street credentials were further strengthened in 2018, when it was announced that Virgil Abloh would be taking the place of Kim Jones as the director of the house’s menswear, following news that Jones was moving to replace Kris Van Assche at Dior Homme.

After Abloh’s death in November 2021, Louis Vuitton paid tribute to the designer in several subsequent collections and by releasing the Louis Vuitton x Nike Air Force 1 sneakers in Abloh’s memory.

IS LOUIS VUITTON AN EXPENSIVE BRAND?

Yes. Louis Vuitton is one of the world’s leading luxury brands, consistently dropping some of the most hyped clothing and accessories each year.

WHY IS LOUIS VUITTON SO FAMOUS?

Louis Vuitton is one of the oldest fashion houses in the world with a rich history. Aside from the brand’s well made products, the brand has always secured “Hype” and talented creative directors.

1837

A 16 year old Louis Vuitton begins his apprenticeship as a trunk maker.

1854

Louis Vuitton opens his first workshop at4 Rue Neuve-des-Capucines near the Place Vendome.

1859

Louis Vuitton introduces his new flat-top Trianon canvas travel trunk.

1914

The Louis Vuitton building opens on the Champs-Élysées becoming the world’s largest travel goods store.

1970

Louis starts to build a massive international following.

1987

Louis Vuitton merges with Moet et Chandon and Hennessy to form LVMH.

1996

To celebrate the 100th anniversary of its iconic monogram, Louis Vuitton commissions six designers to create original pieces in its honour.

1997

American designer Marc Jacobs is appointed as artistic director and immediately sets about creating the brand’s first ready-to-wear fashion line for men and women.

2001-2010

Marc Jacobs recruits Stephen Sprouse to create a line of limited edition bags – creating some of most hyped bags in the brands history.

Building on the success of its Sprouse collaboration, Takashi Murakami is called on to create a new line of Monogram Multicolore bags and accessories.

2011

Kim Jones is appointed as lead designer of the brand’s men’s ready-to-wear, reporting in to Marc Jacobs.

2018

Virgil Abloh is confirmed as artistic director of menswear, replacing Kim Jones and becoming the label’s first African-American artistic director.

2019-2022

Virgil Abloh’s final Louis Vuitton collection for Fall/Winter 2022 is on the road.

  • Louis Vuitton Gone Vans

  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them

  • Luxury as Art In the Immersive Louis Vuitton x Takashi Murakami Pop-Up

  • A Trip Down Memory Lane: Tyler, The Creator's Worldbuilding En Revue

  • 10 Designer Travel Accessories to Flex Hard in the Departure Lounge

  • Basketball, Business, and Billions: Inside LeBron James' Net Worth

  • Black Yacht Rock? Pharrell is One of the Richest People in Hip-Hop

  • How NBA Tunnel Fits Pushed Beyond The NBA And Hip-Hop Narrative

  • Pharrell's LV Timbs Are Luxury Workwear at Its Finest

  • Louis Vuitton's Timberland Boot Is Pure Pharrell

  • With All This Trompe L’Oeil, It’s Hard Knowing What Is Real

  • Pharrell's Second Louis Vuitton Runway Took Over Hong Kong

  • Pharrell's Louis Vuitton Bag Is Here — Yes, the Million-Dollar One

  • Kim Has Reached Peaked Cali Sports Mom

  • Jacob Elordi Is Flexing, Louis Vuitton Style

  • This Summer, We're Big on Big Shorts

  • Pharrell's First Louis Vuitton Collection Gives Credit Where It's Due

  • Pharrell's Louis Vuitton Debut Was Huge — Let's Break It Down

  • Pharrell's New Finsta Goes Behind the Scenes at LV

  • This Ain't a Speck of Dirt: It's MSCHF's Louis Vuitton Handbag

  • Will Pharrell's Louis Vuitton Be Virgil 2.0?

  • Billionaire Boy: A Timeline of Pharrell Williams’ Ascendance Into a Fashion Icon

  • Pharrell to Take Over Virgil Abloh's Role at Louis Vuitton

  • After 10 Years, Louis Vuitton's Second Yayoi Kusama Collab Is Here

  • Everything to Know About Louis Vuitton x Yayoi Kusama 2023

  • Louis Vuitton Brings on KidSuper's Colm Dillane to Follow Virgil's Footsteps

  • Shop Louis Vuitton x Nike Air Force 1s at Resale Here

  • What to Wear to: Back to School Season

  • Gunna's BAPE STA Drops Today & Other Sneaker News Worth a Read

  • Lucien Clarke Delivers Louis Vuitton's First Ever Skate Shoe

LOUIS VUITTON Highlights

  • Pharrell to Take Over Virgil Abloh's Role at Louis Vuitton

  • Dear Louis Vuitton, Why Pharrell?

  • It's Official: Zendaya Is a Louis Vuitton Girlie

  • Louis Vuitton's "Virgil Was Here" Runway Was a Celebration

    Louis Vuitton's Spring/Summer 2022 menswear runway show, held in Miami, celebrated artistic director Virgil Abloh's last collection for the luxury house.

  • Is This Our First Look at Pharrell's Louis Vuitton?