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Who would have expected this? After months of speculation, releases announced by Foot Locker and other retailers, releases cancelled by these same retailers, Nike actually went ahead and released the last Kanye West designed sneaker (his is already working on his first adidas collection), the Nike Air Yeezy 2 “Red October” today on its own Nike.com online store without any warning. Priced at $245, you can imagine that the sneakers sold out in the matter of a few minutes. To be more precise, the full lot of Yeezy 2’s sold in the matter of just 11 minutes. Will it still get a more general store release? Who knows. We will of course keep you posted.

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I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site wi...