From the ground up

Nike Air Max Day, an unofficial holiday coined by the shoemaker, lands on March 26 every year. In the lead up to the big day, Nike is currently hosting Air Max pop-ups around the world. We recently had the opportunity to check in with the Nike flagship in Hong Kong, where celebrations were in full swing.

Nike is using each of the occasions to pay homage to the iconic stature of the Air Max range. Like other cities, the Hong Kong store featured NIKEiD booths, allowing fans to customize any Air Max model, photobooths for fans to show off their personalized creations, and a tote station, where Air Max graphics and slogans were screen-printed onto bags.

Visit the Nike website to see if the NIKEiD pop-up will be coming to a city near you.

Nike Air Max Pop-Up
25 Lan Fong Road
Causeway Bay
Hong Kong

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