Life beyond style

Just yesterday Under Armour unleashed a new commercial starring their top dog NBA athlete, Steph Curry. Now it’s Nike’s turn, as the Swoosh has released a fresh promo featuring — who else — LeBron James.

LeBron and his Cleveland Cavaliers did the almost-impossible last year when they came back from a 3-1 deficit to beat the Golden State Warriors in the NBA Finals. And with the 2016-2017 NBA season kicking off today, the King is poised to get back to the championship once again.

In “Come Out of Nowhere,” Nike pays homage to LBJ’s signature chase-down block, specifically the one he had on Andre Iguodala during last year’s Finals series.

Press play above to check out the Swoosh’s new commercial, and don’t forget, LeBron and the Cavs kick off the NBA season tonight when they take on the new-look New York Knicks at 7:30 p.m. EST.

Not NYC, not LA.

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