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After unveiling two new incredible retail experiences situated in New York’s SoHo and Miami, Nike will be officially opening its largest basketball-focused space in the Nike & Jordan Basketball Experience Store, a 6,550-square-foot masterpiece located in Beijing’s EC Mall.

“Our new Nike and Jordan Basketball Experience Store demonstrates Nike’s commitment to the sport and culture of basketball in China, and how we’re continuing to lead the future of sport retail,” says Dennis van Oossanen, Nike Vice President of Greater China Direct to Consumer. “This store offers some of the best Nike and Jordan performance and lifestyle basketball products, services and experiences in one location.”

Much like Nike SoHo, the store will also feature a Nike+ Basketball Trial Zone, where visitors will be able to enjoy a half-court set with adjustable hoop and immersion experience. Across from the Trial Zone, there will also be an instant personalization studio for consumers to work with NIKEiD and create on-demand apparel with a large range of color options.

The new retail space is now open to the public; check out the gallery above for a detailed look.

Words by Marcus Cho
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