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Brand: Justin Bieber

Season: SS17

Key Pieces: The “Team Bieber” long-sleeve with complete with the Bieber on a motorbike is definitely a strong look.

Editor’s Notes: Justin Bieber’s ‘Purpose’ tour merch was everywhere last summer. Like Kanye West’s insanely popular ‘Pablo’ merch, it seemed like a ‘Purpose’ hoodie or long-sleeve became a staple in street style. Some of it even got compared to Vetements — though not necessarily in a good way.

For his latest ‘Purpose The Stadium Tour’ merch, Bieber looks set to repeat the hype with a collection full of cool, wearable graphics. From striking all-yellow or all-blue looks, to long-sleeves featuring the star himself, you’ll want to cop — even if you’re not a fan.

The collection will be available at Bieber’s European and North American tour stops, starting with his June 2 show in The Netherlands. There’s currently no officially online release date yet, but the collection will also be available at Bieber’s merch site at some point in the future.

In other fashion news, Undefeated gives us a first look at its summer 2017 collection.

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News & Culture Editor

Berlin-based writer and Rihanna enthusiast.