In case you’ve been living under a rock, Taylor Swift has announced her new album Reputation will drop November 10. Its lead single “Look What You Made Me Do” has been widely discussed, namely for its references to Swift’s feud with Kanye West. Some have even speculated that the album’s release date is an intentional jab at West, as it is the same day as the 10th anniversary of his mother Donda’s death.

Though it’s been confirmed by Complex via a statement from Swift’s label Universal Music Group that the release date has “no correlation” with the anniversary of Donda West’s death, Kanye’s fans are still planning a retaliation in support of the rapper.

According to a thread on the Kanye subreddit, fans of the rapper are planning to celebrate “Hey Mama Day” on November 10. To prevent any of Taylor Swift’s new Reputation singles from achieving number 1 on the day of the album’s release, Kanye West fans are encouraged to play his song “Hey Mama” as many times as possible, with the goal of getting Kanye’s Late Registration song to number 1 on streaming platforms. If you want to help make sure this happens, look no further than the playlist someone created featuring “Hey Mama” repeated 500 times.

Revisit “Hey Mama” below.

In other music news, DJDS just released a dancefloor-ready track featuring Khalid and Empress Of. Listen to it right here.

Associate Music Editor

Waiting for Sky Ferreira's new album...

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