Nike has teamed with Bergdorf Goodman (famed for their fashion-forward collaborative efforts) for an exclusive shop-in-shop experience, located on the third floor of the massive New York department store. Inspired by the idea of a deconstructed basketball court, the space offers materials like leather, cork and wood around its interior, while the surrounding white walls serve as contrast.
“We have always admired Nike’s forward design sensibility and approach to performance and technical apparel and footwear,” said Bergdorf’s senior vice president and general merchandising manager, Melissa Lowenkron. “Their pursuit of innovative collaborations has placed them at the forefront of fashion and speaks directly to our customers’ interests and lifestyle.”
As with all NikeLab stores, the space is almost more of an experience than it is a shop, and fortunately for all Swoosh fans, it's slated to remain indefinitely. Be sure to catch its grand opening on February 10.
Bergdorf Goodman 754 Fifth Ave. New York, NY 10019 United States