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Watch Kanye West Debut "All Day" at 2015 BRIT Awards

Words By Jonathan Sawyer

Rihanna's loss was Kanye West's gain today at the 2015 BRIT Awards. Rih Rih was scheduled to perform, but upon missing rehearsals she was pulled from the bill. A familiar collaborator and friend, Kanye was no doubt eager to fill the slot, though, as 'Ye utilized the appearance to debut his much-anticipated single, "All Day."

Kanye went with the ever-popular mob scene performance tactic, bringing out Novelist, Skepta, Jammer, Stormzy and many more to create additional hype during the showing. Yeezy also welcomed Kingdom and Theophilus London on stage to perform the track with him, as it without a doubt became an instant favorite.

As if it wasn't clear already, it should be safe to now declare that it is indeed Yeezy season.

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