Back from his recent trip to Uganda, Kanye West has been seen stepping out in Under Armour sneakers at the Apple Store in Chicago.
The model in question is the Forge 96 from Under Armour's newly launched Sportstyle division. The shoe is the Baltimore brand's first lifestyle sneaker, and is very much in line with the current demand for bulbous, chunky silhouettes.
Although it might seem odd to see West wearing footwear not from his own YEEZY line, the artist recently showed the world that he's got more in his locker than just V2s and Wave Runners.
When he offered a peak into his epic sneaker closet back in August, we were treated to glimpses of Kiko Kostadinov x ASICS, The Broken Arm x Salomon, Balenciaga’s Triple S, OFF-WHITE x Nike Air Prestos, and multiple New Balances. Kanye still even wears Vans.
West isn't the first celebrity to rock a competitor while being tied to a lucrative brand deal. Kendrick Lamar famously wore Nike Cortez while signed to Reebok (he would, of course, eventually sign on with the Swoosh), while Kylie Jenner wore adidas sneakers despite being signed to the brand's bitter rival PUMA (like Lamar, she wound up trading labels).
Given his importance to the adidas brand, however, it seems unlikely that West will end up joining A$AP Rocky on team Under Armour any time soon. Still, it's a move Golden State Warriors star man Steph Curry, who memorably shunned interest from Nike and adidas to sign with Under Armour in 2013, would no doubt welcome.
"If he wants to come to team UA, then I’ll make that move," Curry told Sole Collector in 2016 when asked about West's interest in bringing him to YEEZY. "I’ll be here waiting for him. But there’s no way that’s going to happen."
The Forge 96 is now available on the Under Armour website.
What do you make of West's new kicks? Leave us a line below.
Staying with sneaker news, here's how to cop the OFF-WHITE Air Max 97s which release today.