Kanye West and his team are using the world as their canvas — specifically, Chicago, Los Angeles, Portland, Amsterdam, and Berlin (so far, at least).
After rolling out YEEZY Season 6 in a rather unique way, which we covered here, West has plastered some of the biggest cities worldwide with print-outs of Kim Kardashian’s Instagram account.
The aforementioned cities were given a YEEZY makeover in true guerrilla marketing campaign fashion. Check out the posters in each of the five locations below.
In related news, Kanye West debuted what looks to be a brand new YEEZY Boost silhouette.