Sneakers
From the ground up

Having left Reebok for Nike back in August, we can now peep a first look at Kendrick Lamar’s latest signature Cortez.

The sneaker pays tribute to Kendrick’s Kung-Fu Kenny alter ego, sporting red medial and lateral panels and a white throat and toe box. The classic Cortez Swoosh is also incorporated in white, while black laces, Chinese text embroidery – directly translating to English as “Supposed to Die,” but has a double entendre that means “Damn” — and a “DON’T TRIP” lace holder complete the eye-catching look.

Kendrick first announced the new partnership with a Twitter post bearing the caption, “Cortez. Since day one. #teamnike #TDE.” Despite being tied to Reebok, the rapper has never hidden affections for Bill Bowerman’s first commercial shoe, famously co-signing “White T’s and Nike Cortez” on 2013’s “Control” track with Big Sean. Recently, K-Dot wore the shoe throughout the DAMN. tour, and back in October, an all red version surfaced complete with the “TDE” acronym (Top Dawg Entertainment — the label he’s signed to).

It remains to be seen whether the kick will see a public rollout, but having remixed various classic models during his time at Reebok — namely the Ventilator, Classic Leather and Club C — we expect Kendrick will be busy with the Beaverton design team throughout 2017.

Stay posted for further information.

Kendrick Lamar’s hometown, Compton, is inextricably tied to the Cortez. Here’s what real ‘heads from there think about it.

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