Having left Reebok for Nike back in August, we can now peep a first look at Kendrick Lamar's latest signature Cortez.
The sneaker pays tribute to Kendrick's Kung-Fu Kenny alter ego, sporting red medial and lateral panels and a white throat and toe box. The classic Cortez Swoosh is also incorporated in white, while black laces, Chinese text embroidery – directly translating to English as "Supposed to Die," but has a double entendre that means "Damn" — and a “DON’T TRIP” lace holder complete the eye-catching look.
Kendrick first announced the new partnership with a Twitter post bearing the caption, “Cortez. Since day one. #teamnike #TDE." Despite being tied to Reebok, the rapper has never hidden affections for Bill Bowerman's first commercial shoe, famously co-signing "White T’s and Nike Cortez" on 2013's "Control" track with Big Sean. Recently, K-Dot wore the shoe throughout the DAMN. tour, and back in October, an all red version surfaced complete with the "TDE" acronym (Top Dawg Entertainment — the label he's signed to).
It remains to be seen whether the kick will see a public rollout, but having remixed various classic models during his time at Reebok — namely the Ventilator, Classic Leather and Club C — we expect Kendrick will be busy with the Beaverton design team throughout 2017.
Stay posted for further information.
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