Canada is currently playing host to the FIFA Women's World Cup, and as one of the major host cities, Vancouver has been alight with events over the past week. Foremost Canadian sneaker boutique Livestock isn't missing out on the action, and as such, Nike has taken over the retailer's Chinatown space for the month of June to offer a variety of World Cup gear. Designed to resemble a laundromat, the pop-up space is open for fans to visit and create their own custom jersey through in-house NIKEiD facilities. Football jerseys, blank T-shirts, hoodies and other apparel will be available for personalization, while further customization options can be booked through appointments.
Sparing no expense for the occasion, Nike and Livestock have kitted out the space with a 70" screen for streaming live matches, a custom football (soccer) chandelier, a unique turf display, a full menu board displaying the full range of customization options, and a tournament bracket that displays how each team is advancing. As the World Cup competition advances, Livestock will also be launching a number of Nike Quickstrike products and other limited releases. Stay tuned for more.