When Nike first released the Air Max 1 on March 26, 1987, it released not just a shoe, but a huge branch of sneaker culture. It revolutionized the game, and that's why every year the Swoosh unites to celebrate the original drop with a host of new retros, remixes and innovations.

While Nike is sure to be keeping some of its cards close to its chest ahead of the big day, it has just announced some of the biggest releases set to debut throughout the month of March. We already knew the Air Max Day 2017 collection would include the atmos x Nike "Elephant" (it won the Vote Back last year) but there are also a load of new treats and surprises in store for us.

Check out the biggest releases Nike has planned below.

Nike Air Max 1 "Anniversary"

Nike couldn't celebrate the Air Max Day without rereleasing the kicks that started it all — the Air Max 1. Originally released in 1987, the Air Max 1 introduced the world to visible Nike Air cushioning with a classic Tinker Hatfield design in three iconic colorways: "Classic white," "Red/Grey/White," and "Blue/Grey." All three look set for another run out.

Stay tuned for release dates.

Women’s Nike Air Max Jewell

The new Nike Air Max Jewell is inspired by the Air Max Plus, and is the second ever women’s-only Air Max model.

Release date: March 8

Nike Air Max 90 Ultra Flyknit

The Air Max 90 Flyknit combines the OG 90 design with the latest in sneaker technology. A Flyknit upper increases flexibility, while a cored-out midsole decreases weight and increases comfort. Click through the gallery above to see the different colorways.

Release date: March 2

Nike x atmos Air Max 1 "Elephant"

Yes, the Nike x atmos Air Max "Elephant" is finally set for a rerelease. First released as a part of the "Zoo Pack" in 2006, the collaboration spliced a staple Nike motif with meticulous color blocking to highlight the subtle jade Swoosh.

Stay tuned for release dates.

Nike Air Max LD-Zero

This one is a beauty. First created for Air Max Day 2016 by legendary streetwear designer Hiroshi Fujiwara, the LD-Zero mixed a clean upper inspired by the 70s-era Nike LD1000 with the 360 Air Max unit that debuted in 2006. The result was an original design that merged classic style with modern comfort — now it's back in at least one fresh colorway.

Stay tuned for release dates.

Nike Air Max 1 "Master"

This 30th anniversary edition of the Air Max 1 is, perhaps, the ultimate Air Max. It features a combination of materials curated from the most coveted styles in Air Max history, including red toe tips, the beloved “Safari” print, and other nods to classic details.

Nike Air Max 1 Ultra 2.0 LE

Nike says this new Air Max 1 Ultra 2.0 is the most innovative Air Max 1 to date. It boasts cored-out ultra-tooling and the “3.26” placed on the tongue.

Nike Air VaporMax

We've already covered the highly-anticipated VaporMax, but it's nice to finally see it in all it's glory in official Nike images. Marketed as the "rebirth of Air," the VaporMax comes with a flexible Flyknit upper atop a radically redesigned Air cushioning system.


Stay tuned for more information in the coming weeks.

In other sneaker news, KITH & NAKED unveil the brand new adidas Consortium NMD CS2.

Related Shopping Tips

Air Max 1 Pinnacle

from $139


(Available at 3 Merchants)
(Available at 3 Merchants)

Air Max 90 Flyknit



Buy at Nike UK

Air Max 1 iD



Buy at Nike UK

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.