While Nike's lineage of Air Max shoes are a sneakerhead icon and home to some of the culture's most beloved collaborations, it's easy to forget that Tinker Hatfield's creations were designed as performance running shoes first and foremost. To celebrate the Air Max line's beloved place in both sneaker and running circles, Nike joined forces with two Italian running crews - Milan's R.A.W. and Rome's HolyWolves - to wax lyrical on the sneaker's prominence for Air Max Day.

Watch as the athletes delve into their varied counter-cultural passions and tear it up running through their hometowns' picturesque districts. For more Air Max Day content, take a look at our exclusive interview with the series' architect, Tinker Hatfield.

The Air Max day festivities are set to continue at Milan Foot Locker and Space23 stores, as well as Holypopstore in Rome. If you find yourself in either of the cities and fancy a spot of running, then R.A.W. and HolyWolves suggest the following routes:

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