Nike took over a massive space in downtown Los Angeles during All-Star Weekend, drawing lines around the block for the chance to cop a ton of exclusive product and recently-announced kicks. Eager shoppers lined up for two or more days before the Makers of the Game pop-up actually opened, and were rewarded with some really great product.
The 90/10 pack is based on the concept of Nike designing a product that is almost finished—with the last 10% being left to the wearer. So in addition to selling the Vandal, Air Force 1, and Huarache from this pack, they also included numerous customization sessions for people to finish the kicks in a signature way.
All-Star Weekend-specific releases include the UNDEFEATED x Nike Kobe Protro, taking one of the basketball legend’s signature shoes and giving it a clean white and gum sole colorway, with an additional more exclusive version rendered in a camouflage upper. Player editions for Kyrie Irving, Paul George, and Kevin Durant also get their due, along with on-court inspired gear from Jordan Brand.
The 1 Reimagined pack is featured on an entire wall, along with the John Elliott Air Force 1 and the CLOT Air Force 1. Fashion designer Riccardo Tisci once again redesigns the Air Force 1 and a capsule collection of apparel for his fictitious Victorious Minotaurs basketball team, and a whole slew of grail-worthy Air Force 1s are re-released in the appropriately-named “Air Force 1 Grail” pack.
The pack includes ultra-limited retros like the gradient swoosh “Taiwan” colorway and green “Hong Kong” colorway. It definitely appeals more to hardcore veteran sneakerheads, but is a welcome addition to Nike’s impressive ASW offer.
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