Today in New York, Nike pulled back the red curtains on all the most exciting Swoosh projects that will be unveiled in 2016. CEO Mark Parker was on hand to fill in attendees with details of the company's forthcoming “Era of Personalized Performance."
To find out more about Nike's next phase of innovative products, check out the highlights below.
Nike Air Zoom KD9
A testament to the evolution of basketball footwear, Nike's Air Zoom KD9 is tailored for its namesake Kevin Durant, a man who runs approximately four miles a game or 15 marathons a season. The Air Zoom KD9 offers wearers support, comfort, and responsiveness via the most cohesive pairing of Nike Flyknit and Zoom Air technologies to date, modified for the needs and demands of basketball.
For the first time, Nike's Air Bag technology makes its debut on the court, crafted from fibers that compress upon each step, then spring back for increased response.
Release Date: June 20 from Nike.com and select retail locations.
Nike Zoom Superfly Flyknit
For the Zoom Superfly Flyknit, Nike worked closely with gold-medal-winning American sprinter Allyson Felix to create a new spike shoe that is built for the requirements of the 200- and 400-meter sprints. Using 3D print prototyping, a custom spike plate was created, then paired with a Flyknit upper, to create a complementary mix that reduces volume and weight.
Release Date: N/A
Nike Air Vapormax
The Air Max legacy continues in 2016 with a strong step forward: the Nike Air VaporMax. The revolutionary Air Max execution is kitted with a lightweight cushioning system that eliminates the need for a traditional foam midsole. The bubbly midsole ensures increased flexibility and bounce without compromising the structure of the shoe, while weight and waste are also decreased.
Release Date: N/A
Nike HyperAdapt 1.0
Nike's HyperAdapt 1.0 is the very first example of what Nike is calling their "adaptive lacing" system. As Nike Senior Innovator Tiffany Beers explains, “When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
Read more about the auto-lacing HyperAdapt 1.0.
Release Date: Holiday 2016
In 2016, Nike+ will provide easier access to all things Swoosh. Noteworthy functions include the “Services” tab, which facilitates communication between Nike+ subscribers and to Nike experts, who can answer product-related questions or even book a 1:1 reservation at Nike stores, as well as the “My Store” tab, which showcases clothing and footwear that is tailored to meet members’ sport and lifestyle preferences.
Release Date: June 2016