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Heralded film director Spike Lee portrayed as Mars Blackmon alongside Michael Jordan in the iconic Nike Air Jordan commercials during the late ’80s, early ’90s, and the infamous “it’s gotta be the shoes” tagline was the most iconic campaign due to its catchy phrase.

Decades after its debut, the words are still relevant as ever, as the Swoosh has revitalized the phrase in a new series that revolves around the brand’s fastest marathon runner, the Nike Zoom VaporFly 4%.

With the extended version above featuring long-distance runner Shalane Flanagan undergoing a therapy session with actress and screenwriter, Lena Waithe in a new spot dubbed “Shoe Therapy,” the campaign also stars a new generation of faces as displayed below, consisting of Golden State’s Draymond Green, legendary skater Paul Rodriguez, track and field star Deajah Stevens, San Francisco 49ers cornerback Richard Sherman, and Sean Wotherspoon, winner of Nike’s Air Max Day “Vote Forward” contest, who designed the highly-coveted Nike Air Max 1/97, as they all reveal their sneaker obsessions.

In other sneaker news, is Travis Scott getting his own Air Jordan 4?

Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night