Nike is bringing the creative power to the people with its Makers of the Game space in Los Angeles during All-Star Weekend. To commemorate the launch of their 90/10 pack—which posits that the shoes are 90% finished—the Swoosh is letting attendees finalize that last 10% with a bevy of customization options and workshops led by master collaborators like John Elliott, Edison Chen of CLOT, and Stephane Ashpool of Pigalle. Oh right—and they brought out Kobe Bryant for a session yesterday.
Sneakers ready for customization include the Huarache, Vandal High Supreme, Air Force 1, and Air More Money. The uppers have spots made of industrial material Tyvek, which makes them more amiable to processes like dip-dying and hydro-dip prints, which allows people to add all-over prints and camouflage patterns to their kicks.
Other customization options include rivets, bar-tacked swooshes, screenprinting, and more DIY methods like pad painting, markers, and a seemingly endless amount of alternate shoelace colors. Take a look at some of our favorite kicks from yesterday’s event in our gallery above. The Nike Makers of the Game pop-up will be in downtown Los Angeles at 555 Mateo Street through the duration of NBA All-Star Weekend.
You can learn more or sign up for sessions at nike.com/la.
Now check out the retail portion of Nike’s LA takeover with a look at all of Nike’s ASW-exclusive releases.