In a pleasing update to Nike SB's huge range of apparel, Nike's skateboarding division will be teaming up with Copenhagen-based brand Soulland.

Titled the "FRI.day" collection, the inspiration for the collection stems from youthfulness and the feeling of freedom. Put in Soulland's own words, "It’s the feeling of a Friday but also the feeling of freedom. 'Fri' means freedom in Danish."

The collection features an array of classic silhouettes such as hoodies and shirts adorned with FRI.day branding across the pieces, coupled with unique patches of color on various spots. Two key silhouettes in the collection are the revamped Koston Hyperfeel 3 and Koston 1. The classic SB sneakers have been redesigned to include new fashion-forward details such as material upgrades, while still maintaining the key functionality features that made them great performance options.

Overall, the collection gives off a vibe of casualness while still maintaining a dressier vibe - a rare feat to accomplish when bringing two opposite concepts together.

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