Following its empowering “Dream Crazy” and “Dream Crazier” ads, Nike returns with another inspirational campaign. This time the motto is “Sport Changes Everything.” The three-part video campaign shows inspirational stories that promote physical activity, despite the challenges.
“The mind is a powerful thing. If you focus and you are determined, you will always accomplish any goal,” says the father of young boxer Chantel Navarro in one of the clips. It shows his daughter training to become a champion. The focus of the “Sport Changes Everything” campaign is to provide access to sports for young people in communities across the US, knowing the life-changing impact it can have on kids like Chantel. Watch the Navarro video above.
Nike positions sport as a literal lifesaver in the following video, which features Maynor De Leon, a Chicago man who went viral sharing his weight-loss journey. Nike had already tapped De Leon for its “My Crazy Dream” film last year and continues his story in the powerful clip below.
The third video shows Justin Gallegos overcoming barriers of his own. The runner tells us why it was so important not to let his cerebral palsy hold him back from his dream of setting a record and running a half marathon in two hours. “I believe this is more than a record,” he says. “It’s to change people’s perspective on limits.” Watch below.
As well as the videos, the campaign will involve sports days across select US cities from today, July 11, to July 13. In addition, this summer, shoppers at US Nike stores can choose to donate $1 to various nonprofit organizations, including Marathon Kids, Girls Inc., and PeacePlayers International, all of which are dedicated to changing communities through sport.
For more information about “Sport Changes Everything,” head here.