Nike has teamed up with Lagos-based magazine The NATIVE, a magazine dedicated to telling stories about the Naija attitude, to create a special-edition football jersey.
Reminiscent of Nike’s World Cup jersey for Nigeria, the NATIVE Mag kit is done up in all black with white desert sand tire marks on the body. It also features text reading “NATIVE MAG” emblazoned boldly across the chest, with the word “ILÉ” on the back, which translates to “home.”
"We wanted to create something that wouldn't look out of place on the field and in the dance," says magazine co-founder Seni Saraki. "In Nigeria, the football shirt has always been a vital piece in anyone’s wardrobe. Taking inspiration from Adire (traditional Nigerian clothing) and the street football culture with the tire marks, we wanted to create a jersey that felt like home,"
Other details include Nigeria’s international calling code on the right sleeve of the shirt. It serves as a nod to the diaspora, as many Nigerians live all over the world but retain close ties to home.
The jersey, which was first unveiled by the Swoosh in mid-December, will be available for purchase on January 25 in Europe and Nigeria. Look for the jersey to release at Nike.