Brand: NikeLab ACG
Season: Winter 2017
Key Pieces: The ACG 3-in-1 Coat featuring a 3L GORE-TEX outer shell with detachable hood and reversible insulated inner jacket.
Editor’s Notes: Senior Design Director of Women’s Apparel at Nike Johanna Schneider joins Errolson Hugh in designing the newest NikeLab ACG collection this holiday season. The range blends form and function and comprises favorites like the GORE-TEX Parka and Flight Jacket.
Now, with the introduction of ACG Women’s, Schneider and Hugh utilize more color to balance the silhouettes’ emotion and purpose.
“A huge component for us is also the expression of the garment,” explains Schneider. “Often, women’s product is so directional, it’s expressive and it carries a level of emotion. We discussed how that is sometimes missing in men’s product, and those conversations opened up a new space for the collection to evolve.”
Hugh added: “The main thing we were looking at when we designed ACG is the ability to transition in between different states. The extremes we design from for ACG have to encompass the full range of possibility basically on the technical side.”
You can now find the entire collection at NikeLab retailers worldwide and online.
For more, Errolson Hugh explains why NikeLab ACG is leading the game in stylish tech-wear.