Ahead of her return to the court for this month’s Indian Wells match, Serena Williams has partnered with Nike to usher in a new film. Never one to shy away from using her platform to speak out on injustice, the 23-time Major winner is once again standing for equality.
“I want people to understand there is no wrong way to be a woman,” Williams insists. “We shouldn’t be made to feel like we have to act a certain way because we are women and we shouldn’t be made to feel like we need to fit into the same box. We are all different and we should celebrate those differences.”
This is precisely the message that Nike is spreading with its latest visual, titled Until We All Win, also arriving in conjunction with International Women’s Day. The Swoosh is looking to continue breaking down barriers in order to create more opportunities for women in sports.
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- Image: Courtesy of Nike