Sneakers
From the ground up
5 more

The Nike Air Max 95 has been one of the unlikely success stories to come out of the Beaverton-based company’s headquarters. It endured countless assessments before finally going into production and now, 20 years later, it’s become a beacon of ingenuity and innovation. Nike footwear designer Sergio Lozano had no shortage of obstacles to overcome, but his vision and resilience helped him persevere with his design – which took inspiration from the Oregon scenery and the colorful striations of the Grand Canyon’s walls – even in the midst of criticism. Hear the rest of the story from Lozano himself over at Nike’s website.

Staff Writer
How a legend came to be.
What To Read Next