From the ground up

For their third overall collaboration, Eminem and Jordan Brand have joined forces to celebrate Marshall’s Shady Records label. This time around, they invite Carhartt to join in on the fun, working on the Air Jordan IV silhouette.The famous Carhartt canvas material makes up the upper of the iconic sneaker, which also features graphics from Eminem and Shady Records. The ShadyXV logo, commemorating the 15th anniversary of the label, appears below the famous Jumpman.

In addition, Eminem’s trademark hockey mask and backwards “E” logo appear on the heel of the shoe.

Ten pairs of the “friends and family” release will be auctioned off on eBay on November 10. Proceeds will benefit the Marshall Mathers Foundation.

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