Ahead of today’s album debut and YEEZY Season 3 fashion show, here we get a preview of Kanye West’s The Life of Pablo merchandise, created in collaboration with Cali Thornhill DeWitt. The shot, which comes courtesy of Ye’s pal Virgil Abloh, highlights a selection of red hoodies and tees, featuring “I Feel Like Pablo” graphics. Expect to see more as the day progresses, and be sure to tune in this afternoon at 4 p.m. to live stream the album premiere and fashion show at Madison Square Garden.

Also, for more information on the artist responsible for the collaboration, be sure to check out our interview with Cali Thornhill DeWitt where he talks Charles Manson references, teenage teardrops and more.

@caramelbobby on the 'THE LIFE OF PABLO' merchandise.

A photo posted by @virgilabloh on

THE LIFE OF PABLO merchandise @caramelbobby #merch #lifeofpablo #yeezy #caramelbobby

A photo posted by Joe Perez (@joe_r_perez) on

Not NYC, not LA.

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