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As previously advertised, Kanye chose to unveil his new YEEZY Season 4 collection today during NYFW. In switching things up a bit, Ye and his expansive team of models took to the great outdoors to debut the new campaign.

Yeezy in turn partnered with TIDAL to live stream the launch, as the show took over Franklin D. Roosevelt Four Freedoms Park on Roosevelt Island in New York City. The event was originally scheduled to begin at 3 p.m. EST, but was then pushed back one hour.

Accordingly, here we get an early glimpse at the presentation, of course in addition to Kanye’s new YEEZY styles.

Be sure to check back with us for more coverage surrounding YEEZY Season 4.

Not NYC, not LA.

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