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Nike SB has noticeably developed a mindset of producing items that stay true to a clean streetwear-friendly aesthetic while still providing technical support, which likely is why they’ve been such a successful label for the past decade.

“The ethos that we have set up, from a design standpoint, is that we are still going to make a hoodie, but we are going to do things that solve the idea of a skateboarder in motion,” says Sebastian Huff, Nike SB’s design director.

Nike SB’s newest innovations are arriving in the form of the Nike SB Shield Coaches Jacket, Nike SB Everett Repel Hoodie and Nike SB GORE-TEX Coaches Jacket, both of which put an emphasis on repelling wind and water. One slick feature included in the collection is the idea of optional reflectivity: “We have some reflectivity that you can flip, like turn on. You can fold your cuff back and have reflectivity — choose to be seen or not. You want to be able to turn on or off reflectivity. Maybe you are in a skate spot that you are not supposed to be at…,” explains Huff.

The Nike SB GORE-TEX Coaches Jacket is set to release December 15 on Nike’s official site, while the rest of the Nike SB spring collection will release in early 2017.

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Words by Marcus Cho
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