Ava Nirui, perhaps the best sneaker customizer in the world right now, has teamed up with fellow artist Alex Lee and Nike to create a series of fake advertisements for custom Air Max sneakers.

The ads, which will be exhibited in New York, see the duo’s fashion-infused art reimagine a series of Nike’s most iconic kicks. There’s a “self-defense” Air Max 97 with barbed wire and razor blades, a remote-controlled Air Max 95 with a barbie sat inside, and much more.

The pair also created mock advertisements to accompanying each sneaker in Nike’s typical straight-to-the-point style. Check out a selection of the customs below, then head over to Dazed to see the advertisements in full.

DEFEND YOURSELF custom air max 97 @nike

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In other sneaker news, check out these Air Max-themed tattoos.

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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