This past Friday, incensed Kanye West fans celebrated “Hey Mama” Day, a mass-streaming event whose aim was to prevent Taylor Swift‘s Reputation from reaching the top of the charts by streaming – you guessed it – “Hey Mama.” The result was a whopping 700,000 plays for the track from Kanye’s sophomore album, Late Registration.
More than a petty numbers battle, the fan-created “Hey Mama” Day was in response to the widely-held belief among Ye-stans that Taylor Swift intentionally released her latest record on the 10th anniversary of the passing of Kanye’s mother, Donda West.
Whether or not this was a coincidence, the event was ultimately unsuccessful. Spotify has “multiple fraud-detection measures in place” that prevent this exact kind of scenario from gaining any traction. And of course, any hope to take away from the sales-juggernaut that is Taylor Swift is a task of Herculean proportions. However, the wheels are already in motion for another edition of the event next year.
Revisit “Hey Mama” below.
In other music news, a rally was held in Philadelphia last night to protest the incarceration of Meek Mill. Get the scoop on that here.
- Cover Image: CBS