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Kanye West’s latest album ye only reached our ears several days ago, and opinions are still forming, however one particular feature on the album is being heralded as a standout moment.

070 Shake’s outro verse on the track “Ghost Town” (which also features Kid Cudi and John Legend) is not only one of the most sonically evocative of the album, and a well-placed compliment to Cudi’s guest verse, but Genius pointed out that 070 Shake’s appearance on the album led to a spike in people searching her name.

If you’re unfamiliar, Shake started out as a member of rising New Jersey hip-hop collective, 070, and is now signed to G.O.O.D. Music. You can find out a bit more about 070 Shake, real name Danielle Balbuena, right here.

Check out some reactions to “Ghost Town” below.

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Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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