Holypopstore, Rome's newly opened concept store recently held a party for its official launch, and to present the new Nike Tech Pack. Kicking off in the day with a brunch with local influencers and media, the day saw artist Buff Monster paint live in store. The artist's special customized shoebox and limited-edition toys were on display inside, while a special Nike Tech Pack display was featured in-store and in the storefront windows. By nighttime, the party spilled out onto the Roman street, illuminated by the impressive store window display. Holypopstore will host further monthly events with artists creating limited-edition shoeboxes.

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