Speaking to CNBC yesterday, adidas CEO Kasper Rorsted was asked about a myriad of topics relating to his company’s stock performance, what the plans for YEEZY are, and Zion Williamson’s freak accident while wearing Nike PG2s late last month.
With regards to YEEZY, Rorsted confirmed that there would be more than 20 releases in 2019 alone. When asked about the democritazation of YEEZY due to increased supply and the falling resale prices due to supply sometimes outweighing demand, Rorsted said “This year we will have more than 20 releases. Some will be very scarce and very low on volume while others will have a different volume profile.”
The CEO continued by explaining that he believes scarcity is always related to a given product. “Over time if you have a product in the market for a very long time like the 350, that scarcity will be by default less so. And [the 350 silhouette] is what we’re really rolling out in volume.”
By the sounds of it, adidas and YEEZY plan on having product with varying levels of supply release in 2019. “But of course we and Kanye are bringing new shoes to the market where the scarcity will be really high and the demand will be very high because of the very low volume.”
When asked about Zion Williamson’s injury Rorsted was quick to deny that this would help adidas sign the Duke player to an endorsement deal once he enters the NBA. The CEO said “First I was actually concerned about the athlete. It showed the enormous pressure a top athlete is putting into a product,” before continuing, “I looked at it as more are we as Adidas building the right product.”
Watch the entire CNBC interview here.
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