Improving your creativity can be a difficult task. Even the most prolific of us have hit creative brick walls — we've all been there. But fear not, we're here to help you re-focus and maximize your creativity.

We trawled through interviews with Kanye West, Virgil Abloh, Demna Gvasalia, Rei Kawakubo and Tom Sachs to take advantage of their creative wisdom and gather tips on how you can improve your day-to-day workflow.

From working on multiple projects, focusing on the fundamentals, and even just taking time to browse the internet, these creative leaders have learned through trial and error the best way to increase productivity.

Browse our roundup of our favorite quotes below — get inspired and get to work.

Virgil Abloh on the importance of humor

"Irony is a tool for modern creativity"

Virgil Abloh is here to make you feel a lot less guilty for your low-key meme addiction. While delivering his Columbia GSAPP lecture earlier this year, Virgil mused on internet culture's impact on creativity, urging us to not overlook the power of irony. “There’s a reason why we all probably look at 60 memes a day,” he said.

The designer explained: “Modern culture thrives off irony… humor is an entry point for humanity. It’s essential in modern ideas in the creative space.” Basically, don't take yourself or your work too seriously and don't always feel the need to log off.

Demna Gvasalia on having multiple projects

"It helps me. At the beginning it was like, okay, it’s going to be like Jekyll and Hyde and I’ll go crazy. But I must tell you, having those in-between moments — it’s like cold and hot showers. I go back and I forget about that day I spent at Balenciaga. It freshens me. For me, it really helps, creatively."

Obviously, most Highsnobiety readers won't have to split their creative output between two hugely successful brands, but Demna's experiences, as relayed to The New York Times, can be applied to any creative pursuit.

It's often said that creativity is a muscle, so it stands to reason the more you set your mind to creative endeavors, the easier your creativity will flow. To continue the exercise metaphor, if you're looking to get ripped, you wouldn't just work out one part of your arm, you'd incorporate different elements into your routine. Working on multiple projects simultaneously doesn't need to mean spreading yourself thin; instead it can spark ideas that you wouldn't have necessarily thought of.

Tom Sachs on why you shouldn't improvise

"The idea of ‘creativity is the enemy’ is to do the work that is set out before you and not to improvise unless it’s absolutely necessary."

Tom Sach's famous Ten Bullets work (see below) states that ‘creativity is the enemy.’ By this, the artist doesn't mean that creating work is the problem. Instead, he's criticising the constant drive towards innovation.

Your Highsnobiety privacy settings have blocked this YouTube video.

As he explained to Huck Magazine in the above quote, in place of a constant Apple-like push for whatever is new, Sach's is advocating for artists and creatives to focus on a creating a solid foundation of work, before beginning to branch out and innovate.

Kanye West on treating art like sport

"I approach creativity like a sport, where if I have a drawing I react just like a jock: LOOK AT THE FUCKING DRAWING RIGHT THERE YEAH!"

Creativity is one of Kanye's favorite subjects (aside from himself), so it was difficult to narrow his wisdom down to one quote. But the above snippet, which comes from his 2015 Oxford speech, is such an interesting take on creativity that we had to include it. Kanye is known for being his own cheerleader, but if his positive reinforcement has had an impact on his creative life, then it's definitely worth a shot.

Rei Kawakubo on restricting yourself

Your Highsnobiety privacy settings have blocked this Instagram post.

"This is the rule I always give myself: that nothing new can come from a situation that involves being free or that doesn’t involve suffering."

Rei Kawakubo is notoriously private but in her 2013 Creative Manifesto shared with System Magazine, the designer shared her way of approaching creativity. While describing your creative process as involving "suffering" may seem extreme, for Rei she has to give herself limitations in order to approach a situation in a creative way. Or, as she explains elsewhere in her manifesto, so she can "break the idea of ‘clothes.’"


Now, read why millennials are taking vacations from technology.

We Recommend
  • workwear jacket
    Workwear Jackets Work All Year Round
    • Style
  • gore-tex jackets
    The Most Stylish GORE-TEX Jackets For Fall 2023
    • Style
  • Image on Highsnobiety
    Level Up Your Outerwear with these Varsity Gems
    • Selects
  • Image on Highsnobiety
    These Luggage Options Are an Airport Flex
    • Style
  • best sunglasses
    14 Pairs of Sunglasses to Get You Through Summer
    • Accessories
  • Image on Highsnobiety
What To Read Next
  • chanel manchester
    Chanel’s Manchester Show Was a Love Letter to the City
    • Style
  • OMEGA & Swatch's Harvey Nichols Watch Collab Is Major.
    EXCLUSIVE: OMEGA & Swatch's Harvey Nichols Moonswatches Are Major
    • Watches
  • Nike Air Jordan 3 Fire Red
    Cop the Jordan 11 Retro DMP Gratitude Here
    • Sneakers
    • sponsored
  • Champion Eco Reverse Weave Collection
    Champion's New Sweats Won't Last Forever — And That's a Good Thing
    • Style
  • Ben Affleck smiling while wearing Dunkin Donuts Nikes
    This Is Not a Drill: Ben Affleck Cracked a Smile!
    • Style
  • 1017 ALYX 9SM & Givenchy designer Matthew Williams wears a ripped white T-shirt
    Why We'll Miss Matthew Williams' Givenchy
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.