Following a limited release, CLOT shares a new campaign in support of its latest collaboration with Nike on the Air Force 1. Here, we see action star/actor Donnie Yen (Ip Man series, Rogue One: A Star Wars Story) starring in the clip, which showcases the “Blue Silk” Air Forces and matching apparel.
The brief video is conceived by CLOT co-founder Edison Chen and directed by Wing Shya. In the visual, Yen unleashes a series of expert martial arts moves, as he demonstrates the emotion of a warrior and his inner peace while practicing his craft.
As CLOT aims to bridge the east and the west, the two layers of the “Blue Silk” Air Force 1 point to an “all for one” message suggesting that beauty can be found on both the outside and inside. Additionally, CLOT points out that peace can often times be harnessed within.
CLOT has designed matching apparel to complement the “Blue Silk” Air Force 1s ($250), both of which release at JUICE Shanghai (Julu Road), JUICE The Box Xintiandi, JUICE The Box Taipei, and JUICE Taichung on November 1, followed by a launch at JUICE Los Angeles on November 11. The Forces will be available at JUICE Beijing and JUICE Chengdu on November 1 as well.
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