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Justin Bieber to Launch Purpose Tour Pop-Up Store at VFILES

in StyleWords By David Fischer

It seems like there is no slowing down for the demand of well-designed artist merch. Kanye sold merch worth over $1 million in just two days, while Drake hosted a series of pop-up store events for his VIEWS merchandising in recent weeks. Up next is now Justin Bieber, who decided to team up with VFILES to host a pop-up store in New York City to release his 'Purpose Tour' merch. Most of his merchandising has been designed by Jerry Lorenzo, the man behind Fear of God - one of the most talked about brands of the moment - known for its bomber jackets, ripped denim and premium rock band tour tees. The 'Purpose Tour' pop-up will be open May 4 and May 5 and takes place at 12 Mercer Street in SoHo in New York City this week.

David Fischer
David FischerCEO & Publisher
I am the founder of Highsnobiety.com. I started the blog right out of college in 2005 and I am still as passionate and involved as I was on the first day. While I do not write as much anymore, you will still find the occasional article on the site with my name on it.

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