For the first time ever, Helmut Lang has partnered with Ari Versluis and Ellie Uyttenbroek for a new Exactitudes campaign, which is an ongoing photographic project designed to document underground subcultures and global communities. Here, we find the series shining light on the brand’s cross-generational collectors and fans wearing pieces from Volumes 1 and 2, as well as their own personal collections.

Starring in the campaign are none other than Kanye West and Solange Knowles, as Kanye can be seen wearing a hooded parka, slashed elbow sweater and jeans. Solange is then highlighted in the Tom of England T-shirt and Helmut Lang by Shayne Oliver shorts.

Other individuals are noted donning items from the label’s forthcoming re-edition Volume 2, previewed here for the first time.

In other style news, Gisele Bündchen recently stunted in a Supreme Box Logo for ‘Vogue Japan.’

  • Photography: Ari Versluis, Ellie Uyttenbroek

Not NYC, not LA.

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