The words “Imma let you finish” have attained an almost legendary status after, in perhaps one of the most cringe-worthy moments in pop-culture, Kanye West interrupted Taylor Swift‘s Best Female Video win at the 2009 VMAs. Now 10 years after the bizarre incident, new details have emerged after Billboard spoke to show producers, reporters, and MTV staffers who witnessed it firsthand.
Relive the moment in the video below.
Later that night, after West had finished ranting about Swift not deserving the award, Beyoncé invited Taylor on stage during her Video of the Year win. It was a gracious offering and one that garnered a lot of love. However, according to the MTV staffers, the move was somewhat staged.
Show producers admitted to Billboard that they broke protocol to inform a visibly upset Beyoncé, who was found crying to her father, that she was the winner of the night’s top prize. They suggested the idea: “Wouldn’t it be nice to have Taylor come up and have her moment?”
“Beyoncé agreed to do a wonderfully gracious thing. So the Shakespearean arc played out over the course of the evening,” the insiders revealed.
In another shocking revelation, staffers revealed that Ye wasn’t even meant to be seated at the front. The initial seating chart had him several rows back, but producers moved him forward to have more men in the shots of the front rows.
Billboard’s piece also illuminates what happened when the cameras weren’t recording. During the commercial break singer Pink had a go at Kanye West, furiously telling him his behavior was out of line.
“During the commercial break, he went back down to his seat and P!nk walked up to him and got in his face. I wasn’t close enough to hear the conversation, but she was pointing in his face and nodding her head back and forth, and giving him her two cents about how fucked up this was and then stormed off. Then he was sitting there next to Amber Rose with his arm around her, and you could feel everyone in Radio City glaring at his back.”
To read the full story, head over to Billboard.