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UPDATE 3: The show has come to an end. Thankfully, you can now replay Yeezy Season 3 via TIDAL.

UPDATE 2: The rules Kanye handed out to all those involved was fairly strict, to say the least.

UPDATE: After playing through The Life of Pablo once, and showcasing YEEZY Season 3, Kanye has continued the party, as he says he’ll stay as long as the curfew will let him. Since, Ye has taken control of the aux cord and played new tracks from Young Thug and Vic Mensa. After blasting a few new tunes, Kanye then went on to preview a video game that he has been working on, saying “the concept is my mom traveling through the gates of heaven.”

Ye has also disclosed of his dream to be creative director of Hermès and once again ensured that the upcoming Yeezy sneakers will in fact be more affordable.

The original post can be seen below.

The day is finally here, as Kanye West is currently premiering his new album, The Life of Pablo, and his YEEZY Season 3 collection simultaneously at the sold-out Madison Square Garden. Again, if you weren’t able to purchase tickets, you can however partake in a live stream of the event (we’ve also embedded the stream below) — now taking place — thanks to TIDAL.

We will also be bringing you looks from the show and updating the post as new information and imagery come in. After Kanye made quite the entrance walking in with his pals Pusha T and Travi$ Scott, we note the MSG floor boasting two stages that are filled with models donning styles from YEEZY Season 3. In the background, Ye’s new The Life of Pablo LP is being played for all attendees to enjoy.

Stay tuned for more updates.

Not NYC, not LA.