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Nike Looks to Nuit Blanche for Laser-Etched Air Max 90 "Toronto"

Words By Pete Williams
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Nike has another special Air Max sneaker lined up for Canada. Following an Air Max 1 last year, Toronto now has an exclusive Air Max 90 set to launch in celebration of the Toronto edition of the all-night Nuit Blanche art festival.

The classic Nike runner has been done in premium white-on-white inspired by the sleepless night, and features an icy cold outsole inspired by the great white North. Packed with details, the sneaker has been laser etched with "416" - the Toronto area code that inspired the now world-renowned nickname of "the 6" - alongside numerous illustrated references to Canadian iconography, including Ontario's Trillium flower.

Available exclusively at Nordstrom Toronto, the Nuit Blanche AM90 Laser is set to launch on October 1.

Pete Williams
Pete WilliamsEditor-In-Chief, Highsnobiety Magazine
I am Pete Williams. Editor-in-Chief at Highsnobiety, founder of clothing label Raised by Wolves and resident of Montreal, Canada. For more, check me out on Instagram @petewilliams.

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