Brand: Nike

Model: On-Air: Shanghai Air Max 97 by Cash Ru

Key Features: The above pair, which features a multi-layered design on the translucent blue upper with contrasting red detailing on the tongue and sides, was part of the Air Max Day 2018 “On Air” design contest and was chosen to represent Shanghai Cash Ru’s design is an interpretation of what the designer sees when looking at Shanghai’s clouds as they shift and take on new forms.

Release Date: April 13

Price: $200

Buy: Nike

Editor’s Notes: Yesterday, we got our best look yet at the “Nike: On Air”-winning Nike Air Max 97 “Shanghai Kaleidoscope,” which was designed by Cash Ru.  The sneaker, which is one of six winning designs from Nike’s 2018 On Air contest, takes inspiration from the clouds in Shanghai.

Ru’s original sketches weren’t exactly wearable but rather an “art piece” as he described them. “Turning concept into reality was a long, complicated journey,” he says. “The birth of a sneaker requires a lot of collaboration and communication.”

“Designing a sneaker of my own is really a childhood dream,” he continues. “I’ve been a huge fan of sneakers since secondary school. I feel really lucky and grateful for the recognition my design has received.”

The winning designs from Nike’s 2018 On Air contest will drop today, April 13.  Check out official product shots of Ru’s design above, and an on-foot image below.

Watch the video below for a dose of Nike Air Max.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.