Copping limited sneakers just got a whole lot easier thanks to Nike's drawing system - a raffle for dedicated sneakerheads. The new system allows customers to lock down their latest releases ahead of time simply by following a participating store on Twitter, waiting for them to tweet a link to the raffle page, and entering the draw using a verified Nike+ account.
The entire process will also help to reduce the effect of bots on sneaker reselling markets, as Nike wants to ensure each release lands in the hands of real consumers through a text verification service that highlights details of where winners can pick up their collection. The draw is picked at complete random so there is no prize for being the first to sign up, hopefully putting buyers and retailers at ease. For rules and more information on Nike’s drawing system, head here.
While you wait for the tweet, find out whether resellers are ruining the sneaker game.