The 2017-2018 NFL season starts on Thursday, September 7, 2017 -- and to hype up the kickoff, Nike releases a new campaign titled, "Who You With?"

Believing that every jersey tells a story, the video emphasizes that the jersey is not just part of a uniform, but a marker of cultural significance to a city. It’s a statement of who and what you represent. In short, Nike wants fans to speak up and share on “Who You With.”

A collection of popular athletes such as (Odell Beckham Jr., Nigel Sylvester,) fashion/culture figures (Joe Fresh Goods, Alexis Mackenzie) and music icons (Schoolboy Q, Vince Staples, Earthgang, Denzel Curry) represent their cities and team with a collection of jerseys celebrating both legendary and current players for this latest campaign.

Odell Beckham x Lawrence Taylor Nigel Sylvester x Joe Namath Earthgang x Jamal Anderson Joe Fresh Goods x Gale Sayers Alexis Mackenzie x Ladainian Tomlinson Vince Staples x Aaron Donald Denzel Curry x Jarvis Landry

For official NFL licensed gear, including your favorite jersey, you can purchase one now directly from Nike and select retailers.

In more Swoosh news, Nike adds rose sequins to the Air Force 1 Low.

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